Stores Location: Kings Langley and West Wimbledon (International / UK Shipping)
Nicky Allen opened the first Box 2 store in Brighton in the early 80’s, selling a wide range of ladies fashions and accessories. The shop was one of the most successful boutiques in the area, satisfying the discerning fashion needs of the local female shopping population.
In 2000 Nicky identified a major gap in the market place when she realised that more and more customers were asking for larger sizes, and with this in mind the decision was taken to focus exclusively on this section of the market. With a proven understanding of the fashion industry and a keen sense of what the larger lady wanted in her wardrobe, Nicky and her team were perfectly positioned to develop the business in this new direction.
Box 2 quickly developed a nationwide customer base of over 80,000, with these loyal ladies travelling to visit the shop in Brighton as well as buying more and more from the new seasonal catalogues.
Box2 had a wide range of beautifully designed clothes for the discerning plus size lady who desires quality clothing. The store stocks clothing between the sizes of 14 and 34. Although many are likely to have wide appeal I would personally state the style and designs are very much intended for the mature lady market. Beautiful quality clothing however, and very well priced for the quality.